Arby’s was seeking to refresh their “We Have The Meats” brand message and bring Arby’s to the forefront of the sandwich conversation. To drive engagement and spark the conversation on social, our team decided to make Arby’s fans a sandwich… literally. Using nothing but Arby’s sandwich ingredients, we created more than 60 portraits. Scroll through a few examples here or checkout the hashtag #makemysandwich for more.